Meta has recently made several significant announcements:
- Meta Verified on WhatsApp: Meta introduced a subscription service called Meta Verified for WhatsApp, which includes a blue verification badge, priority support, and additional premium features. This service is initially available in select markets, such as Brazil and India, and will expand over time.
- AI Integration: Meta is leveraging AI across its platforms, including WhatsApp, to enhance customer service and advertising. AI tools will help businesses respond to customer inquiries more efficiently and create personalized ad content for Facebook and Instagram.
- WhatsApp Business Features: New features have been added to WhatsApp Business, including the ability for larger businesses to receive calls within the app, the introduction of group chats for businesses, and expanded functionalities for WhatsApp Flows, which streamline interactions like appointment bookings.
- Meta’s AI Model: Meta is also enhancing its AI model, making it more creative and multilingual, which could have broader implications for future Meta products and services
These updates highlight Meta’s ongoing efforts to integrate advanced technologies like AI into its platforms and enhance user and business experiences.